Skip navigation and go to main content
Cruelty Free
Dedicated to cruelty free beauty.
Cart
Cart
Bestsellers
mascara on pink pillow #1 selling prestige mascara in america
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
foundation products in organizer Oil-free foundation
Born This Way Flawless Foundation Natural-Looking & Undetectable Coverage
lip gloss products
Lip Injection
Plumper Gloss Extra Strength Instant & Long-Term Lip Plumper
Shop all best sellers
All Best Sellers Mascara, Foundation, Lip Plumper & More
New
BRONZING STICKS A Lightweight, Second-Skin Wear, Sun-Kissed Glow
Better Than Sex Foreplay Lash Primer
MINI PALETTES Inspired by the Original
Born This Way Natural Nudes Palette
makeup
Kissing Jelly Treat Your Lips To An Ultra-Nourishing Lip Oil/Gloss Hybrid
JUST DROPPED
Chocolate Soleil Bronzing Sticks
Born This Way Mini Palettes
New Shades! Pillow Balm
New Shades! Lady Bold
New Shades! Killer Liner
Kissing Jelly Lip Oil Gloss
Shop All New
Face
Makeup
Foundation
Concealer
Blush
Bronzer & Contour
Highlighters
Setting Spray & Powder
Travel Size
Shop All Makeup
Skincare
Primers
SPF Protection
Serums & Moisturizers
Shop All Skincare
By Collection
Born This Way
Chocolate Soleil
Insurance Collection
Hangover Skincare
Vegan-Friendly
More Fun
Shade Finder
Complexion Regimens
No-Makeup Look
Glowy Skin
Foundation Guide
Concealer Guide
Primer Guide
Setting Spray Guide
Eyes
MINI PALETTES Inspired by the Original
Born This Way Natural Nudes Palette
By Category
Eye Shadow Palettes
Mascara
Lash Primer
Mini Eye Shadow Palettes
Eyeliner
Brows
Travel Size
Shop All Eyes
By Collection
Better Than Sex
Born This Way
Insurance Collection
Brow Collection
Vegan-Friendly
More Fun
Get The Look
Mascara Guide
Brow Guide
Lips
lip gloss
NEW! Kissing Jelly Treat Your Lips To An Ultra-Nourishing Lip Oil/Gloss Hybrid
By Category
Lip Plumper
Lipstick
Lip Liners
Lip Gloss
Lip Balms & Serums
Travel Size
Shop All Lips
By Collection
Lip Injection
Kissing Jelly
Pillow Balm
Melted Matte
Lady Bold
Vegan-Friendly
More Fun
Lip Pairings
Red Lipstick
Lip Plumper Guide
Lip Liner Guide
Lipstick Guide
Lip Balm Guide
Melted Matte Shade Finder
Gifts & Sets
MOTHER'S DAY GIFTING We've Made Shopping For Mom Super Easy!
SHOP BY PRICE
Under $30
Under $50
Online Exclusives
Minis
Value Sets
Shop All
SHOP BY OCCASION
Mother's Day
Wedding
Just Because
Thank You
Birthday
Shop All
SHOP BY SCENT
Chocolate Wonderland
Sweet Treats
Fresh & Floral
Fruit Delight
Shop All
Trends
AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks
Chocolate Wonderland Satisfy your sweet tooth with a delish glam look!
NYFW: Alice + Olivia Recreate the hottest makeup looks straight out of NYFW
MORE FUN
Fantasy Factory
New York Fashion Week
Glitter Makeup
Chocolate Wonderland
The Wedding Shop
No-Makeup Look
Complexion Regimens
Lip Pairings
Get The Look
Travel Size
Services
VIRTUAL TRY-ON See It. Try It. Love It.
GET THE LOOK Learn Our Best Tips & Tricks From The Pros
COMPARISON GUIDES
Foundations
Concealers
Mascaras
Lip Plumpers
Lip Liners
Brows
Primers
MORE FUN
Shade Finder
The Wedding Shop
Complexion Regimens
Lip Pairings
Trending
Get The Look
Virtual Try-On
Shop By Scent
Live Beauty Chat
Offers
Afterpay Too Faced Now Pay Later!
TRAVEL SIZE MINIS Full-Size Favorites in Perfectly Portable Mini Sizes
Sale
SALE Stock Up & Save Up On Select Products!
Offers
Promotions
Value Sets
Online Exclusives
Travel Size
Afterpay
Shop All Sale
Bestsellers
mascara on pink pillow #1 selling prestige mascara in america
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
foundation products in organizer Oil-free foundation
Born This Way Flawless Foundation Natural-Looking & Undetectable Coverage
lip gloss products
Lip Injection
Plumper Gloss Extra Strength Instant & Long-Term Lip Plumper
Shop all best sellers
All Best Sellers Mascara, Foundation, Lip Plumper & More
New
BRONZING STICKS A Lightweight, Second-Skin Wear, Sun-Kissed Glow
Better Than Sex Foreplay Lash Primer
MINI PALETTES Inspired by the Original
Born This Way Natural Nudes Palette
makeup
Kissing Jelly Treat Your Lips To An Ultra-Nourishing Lip Oil/Gloss Hybrid
JUST DROPPED
Chocolate Soleil Bronzing Sticks
Born This Way Mini Palettes
New Shades! Pillow Balm
New Shades! Lady Bold
New Shades! Killer Liner
Kissing Jelly Lip Oil Gloss
Shop All New
Face
Makeup
Foundation
Concealer
Blush
Bronzer & Contour
Highlighters
Setting Spray & Powder
Travel Size
Shop All Makeup
Skincare
Primers
SPF Protection
Serums & Moisturizers
Shop All Skincare
By Collection
Born This Way
Chocolate Soleil
Insurance Collection
Hangover Skincare
Vegan-Friendly
More Fun
Shade Finder
Complexion Regimens
No-Makeup Look
Glowy Skin
Foundation Guide
Concealer Guide
Primer Guide
Setting Spray Guide
Eyes
MINI PALETTES Inspired by the Original
Born This Way Natural Nudes Palette
By Category
Eye Shadow Palettes
Mascara
Lash Primer
Mini Eye Shadow Palettes
Eyeliner
Brows
Travel Size
Shop All Eyes
By Collection
Better Than Sex
Born This Way
Insurance Collection
Brow Collection
Vegan-Friendly
More Fun
Get The Look
Mascara Guide
Brow Guide
Lips
lip gloss
NEW! Kissing Jelly Treat Your Lips To An Ultra-Nourishing Lip Oil/Gloss Hybrid
By Category
Lip Plumper
Lipstick
Lip Liners
Lip Gloss
Lip Balms & Serums
Travel Size
Shop All Lips
By Collection
Lip Injection
Kissing Jelly
Pillow Balm
Melted Matte
Lady Bold
Vegan-Friendly
More Fun
Lip Pairings
Red Lipstick
Lip Plumper Guide
Lip Liner Guide
Lipstick Guide
Lip Balm Guide
Melted Matte Shade Finder
Gifts & Sets
MOTHER'S DAY GIFTING We've Made Shopping For Mom Super Easy!
SHOP BY PRICE
Under $30
Under $50
Online Exclusives
Minis
Value Sets
Shop All
SHOP BY OCCASION
Mother's Day
Wedding
Just Because
Thank You
Birthday
Shop All
SHOP BY SCENT
Chocolate Wonderland
Sweet Treats
Fresh & Floral
Fruit Delight
Shop All
Trends
AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks
Chocolate Wonderland Satisfy your sweet tooth with a delish glam look!
NYFW: Alice + Olivia Recreate the hottest makeup looks straight out of NYFW
MORE FUN
Fantasy Factory
New York Fashion Week
Glitter Makeup
Chocolate Wonderland
The Wedding Shop
No-Makeup Look
Complexion Regimens
Lip Pairings
Get The Look
Travel Size
Services
VIRTUAL TRY-ON See It. Try It. Love It.
GET THE LOOK Learn Our Best Tips & Tricks From The Pros
COMPARISON GUIDES
Foundations
Concealers
Mascaras
Lip Plumpers
Lip Liners
Brows
Primers
MORE FUN
Shade Finder
The Wedding Shop
Complexion Regimens
Lip Pairings
Trending
Get The Look
Virtual Try-On
Shop By Scent
Live Beauty Chat
Offers
Afterpay Too Faced Now Pay Later!
TRAVEL SIZE MINIS Full-Size Favorites in Perfectly Portable Mini Sizes
Sale
SALE Stock Up & Save Up On Select Products!
Offers
Promotions
Value Sets
Online Exclusives
Travel Size
Afterpay
Shop All Sale
> LOGOUT
United States

GIFT GUIDE

GIFTS UNDER $30

The best beauty buys, all under $30!


Under $30
Under $50
Online Exclusives
Just Because
Thank You
Birthday
Shop All
 
  • Featured
  • Bestsellers
  • Highest Rated
  • Newest
  • Price (Low to High)
  • Price (High to Low)
0 items found
Face
Eyes
Lips
Brushes & Tools
Travel
Price
TRY IT ON
Cloud Crush Blush Cloud Crush Blush
Candy Clouds
+ -
+ more
Cloud Crush Blush
6 Unique Shades in Multiple Finishes
$29.00
Add to Bag
Shop Now
NEW
TRY IT ON
Kissing Jelly Lip Oil Gloss Kissing Jelly Lip Oil Gloss
Bubblegum
All
Shimmer
Shine
+ -
+ more
Kissing Jelly Lip Oil Gloss
6 Juicy, High-Shine & Sparkle Finishes
$22.00
Add to Bag
Shop Now
NEW
Born This Way Natural Nudes Mini Eye Shadow Palette Born This Way Natural Nudes Mini Eye Shadow Palette
Cold Smolder Nudes
+ -
+ more
Born This Way Natural Nudes Mini Eye Shadow Palette
Warm or Cool Neutral Mini Eye Shadow Palettes
$29.00
Add to Bag
Shop Now
TRY IT ON
Better Than Sex Volumizing Mascara Better Than Sex Volumizing Mascara
Black
+ -
+ more
Better Than Sex Volumizing Mascara
Dramatically Fuller, Longer Lashes
$29.00
Add to Bag
Shop Now
Friends and Family Sale

STOCK UP & SAVE

on your faves during our
Friends & Family Sale!*

SHOP NOW

*Exclusions apply. Terms & Conditions
Discount applied at checkout.

TRY IT ON
Better Than Sex Foreplay Mascara Primer Better Than Sex Foreplay Mascara Primer
Better Than Sex Foreplay Mascara Primer
24-Hour Nourishing Mascara Primer
$29.00
Add to Bag
Shop Now
SALE
I SMELL GOOD!
Pop The Cork Makeup Gift Set Pop The Cork Makeup Gift Set
Pop The Cork Makeup Gift Set
Includes Full Size Maximum Plump
$42.00 $25.00
Add to Bag
Shop Now
TRY IT ON
Melted Matte Liquified Longwear Lipstick Melted Matte Liquified Longwear Lipstick
Bottomless...
All
Nude
Pink
Berry
Red
+ -
+ more
Melted Matte Liquified Longwear Lipstick
17 Pigmented Shades, Ultra-Matte Finish
$26.00
Add to Bag
Shop Now
NEW SHADE!
TRY IT ON
Hangover Pillow Balm Ultra-Hydrating Lip Balm Hangover Pillow Balm Ultra-Hydrating Lip Balm
Very Vanilla
All
NEW!
+ -
+ more
Hangover Pillow Balm Ultra-Hydrating Lip Balm
Smooths, Softens & Plumps Lips
$26.00
Add to Bag
Shop Now
TRY IT ON
Lip Injection Extreme Lip Shaper Lip Injection Extreme Lip Shaper
Puffy Nude
+ -
+ more
Lip Injection Extreme Lip Shaper
Instant Plumping & 10-Hour Longwear
$24.00
Add to Bag
Shop Now
$25 Palettes

UP TO 50% OFF

2 fan-fave palettes for a limited time only!

SHOP NOW
NEW SHADE!
TRY IT ON
Lady Bold Cream Lipstick Lady Bold Cream Lipstick
Committed
All
NEW!
Nude
Pink
Berry
Red
+ -
+ more
Lady Bold Cream Lipstick
Creamy Rich Shades
$29.00
Add to Bag
Shop Now
NEW SHADE!
TRY IT ON
Killer Liner 36 Hour Waterproof Gel Eyeliner Pencil Killer Liner 36 Hour Waterproof Gel Eyeliner Pencil
Taupe
All
NEW!
+ -
+ more
Killer Liner 36 Hour Waterproof Gel Eyeliner Pencil
High Impact Color, Transfer Resistant
$25.00
Add to Bag
Shop Now
TRY IT ON
Cocoa Bold Lipstick Cocoa Bold Lipstick
Chocolate Strawberry
All
Nude
Pink
Berry
Red
+ -
+ more
Cocoa Bold Lipstick
8 Nude Cocoa Colors
$29.00
Add to Bag
Shop Now
Lip Injection Power Plumping Lip Gloss Lip Injection Power Plumping Lip Gloss
Wifey For Lifey
All
Clear
Nude
Coral
Pink
Mauve
+ -
+ more
Lip Injection Power Plumping Lip Gloss
Multi-Dimensional Color & A Pretty Plump
$28.00
Add to Bag
Shop Now
TRY IT ON
Damn Girl! 24-Hour Mascara Damn Girl! 24-Hour Mascara
Damn Girl! 24-Hour Mascara
Intensifies, Lifts & Locks in Curl
$29.00
Add to Bag
Shop Now
TRY IT ON
Better Than Sex Easy Glide Waterproof Liquid Eyeliner
Black
+ -
+ more
Better Than Sex Easy Glide Waterproof Liquid Eyeliner
Smudge-Proof, Ultra-Rich Pigment
$25.00
Add to Bag
Shop Now
TRY IT ON
Better Than Sex Waterproof Mascara Better Than Sex Waterproof Mascara
Better Than Sex Waterproof Mascara
Longer, Thicker Lashes + Waterproof
$29.00
Add to Bag
Shop Now
NEW
TRY IT ON
Naturally Better Than Sex Mascara Naturally Better Than Sex Mascara
Naturally Better Than Sex Mascara
Naturally-Derived, Volumize, Lengthen & Curl
$30.00
Add to Bag
Shop Now
TRY IT ON
Lady Bold Waterproof Longwear Lip Liner Lady Bold Waterproof Longwear Lip Liner
Badass
All
Nude
Pink
Berry
Red
+ -
+ more
Lady Bold Waterproof Longwear Lip Liner
Waterproof, Smudge-Proof, 10 Hour Wear
$23.00
Add to Bag
Shop Now
SMELLS LIKE BERRIES
Lip Injection Power Plumping Liquid Lip Balm Lip Injection Power Plumping Liquid Lip Balm
Lip Injection Power Plumping Liquid Lip Balm
Plumps & Nourishes, Semi-Gloss Finish
$26.00
Add to Bag
Shop Now
Shadow Insurance 24-Hour Eyeshadow Primer
Shadow Insurance 24-Hour Eyeshadow Primer
Non-Creasing, Fade-Resistant Wear
$27.00
Add to Bag
Shop Now
TRY IT ON
Lip Injection Extreme Lip Plumper Lip Injection Extreme Lip Plumper
Original
+ -
+ more
Lip Injection Extreme Lip Plumper
Instant Plumping, Extreme Hydration
$29.00
Add to Bag
Shop Now
Killer Kajal 12 Hour Longwearing Intense Black Eyeliner Killer Kajal 12 Hour Longwearing Intense Black Eyeliner
Killer Kajal 12 Hour Longwearing Intense Black Eyeliner
12 Hour Longwearing
$25.00
Add to Bag
Shop Now
TRY IT ON
SMELLS LIKE BERRIES
Lip Injection Power Plumping Cream Longwear Liquid Lipstick Lip Injection Power Plumping Cream Longwear Liquid Lipstick
Size Queen
All
Nude
Pink
Berry
Red
+ -
+ more
Lip Injection Power Plumping Cream Longwear Liquid Lipstick
10 Vibrant Lip-Conditioning Shades
$28.00
Add to Bag
Shop Now
TRY IT ON
Lip Injection Plumping Lip Gloss Lip Injection Plumping Lip Gloss
Lip Injection Plumping Lip Gloss
Instant Plumping Results
$26.00
Add to Bag
Shop Now
TRY IT ON
Travel Size Better Than Sex Mascara Travel Size Better Than Sex Mascara
Travel Size Better Than Sex Mascara
Dramatically Fuller, Longer Lashes
$16.00
Add to Bag
Shop Now
TRY IT ON
Travel Size Lip Injection Extreme Lip Plumper Travel Size Lip Injection Extreme Lip Plumper
Original
+ -
+ more
Travel Size Lip Injection Extreme Lip Plumper
Instant Plumping, Extreme Hydration
$16.00
Add to Bag
Shop Now
TRY IT ON
Travel Size Better Than Sex Waterproof Mascara Travel Size Better Than Sex Waterproof Mascara
Travel Size Better Than Sex Waterproof Mascara
Longer, Thicker Lashes + Waterproof
$16.00
Add to Bag
Shop Now
NEW
TRY IT ON
Travel Size Better Than Sex Foreplay Mascara Primer Travel Size Better Than Sex Foreplay Mascara Primer
Travel Size Better Than Sex Foreplay Mascara Primer
24-Hour Nourishing Mascara Primer
$16.00
Add to Bag
Shop Now
SMELLS LIKE CHOCOLATE
Travel Size Chocolate Soleil Matte Bronzer Travel Size Chocolate Soleil Matte Bronzer
Travel Size Chocolate Soleil Matte Bronzer
Rich, Natural-Looking Tan
$17.00
Add to Bag
Shop Now
TRY IT ON
Travel Size Damn Girl! 24-Hour Mascara Travel Size Damn Girl! 24-Hour Mascara
Travel Size Damn Girl! 24-Hour Mascara
Intensifies, Lifts & Locks in Curl
$17.00
Add to Bag
Shop Now
TRY IT ON
I SMELL GOOD!
Travel Size Hangover Pillow Balm Ultra-Hydrating Lip Balm
Travel Size Hangover Pillow Balm Ultra-Hydrating Lip Balm
Smooths, Softens & Plumps Lips
$17.00
Add to Bag
Shop Now
NEW
TRY IT ON
Travel Size Naturally Better Than Sex Mascara Travel Size Naturally Better Than Sex Mascara
Travel Size Naturally Better Than Sex Mascara
Naturally-Derived, Volumize, Lengthen & Curl
$17.00
Add to Bag
Shop Now
I SMELL GOOD!
Travel Size Hangover Replenishing Face Primer
Travel Size Hangover Replenishing Face Primer
Hydrates, Smooths & Brightens
$18.00
Add to Bag
Shop Now
TRY IT ON
Travel Size Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss
Travel Size Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss
Extra Strength Long-Term Lip Plumper
$18.00
Add to Bag
Shop Now
I SMELL GOOD!
Travel Size Hangover 3-in-1 Primer & Setting Spray
Travel Size Hangover 3-in-1 Primer & Setting Spray
Hydrates & Refreshes Skin
$19.00
Add to Bag
Shop Now
TOP